Retail Runs on iOS Reseller Tour EMEA
Sunday, January 11
8:00 AM – 17:30 PM
Red Wing Shoes Store, Manhattan
11 Pennsylvania Plz New York, NY, 10001
Event Objective
To empower New Black resellers to host a curated RetailRunsOniOS ecosystem experience for select retailers during NRF 2026.
Each tour combines inspiration, storytelling, and connection — showcasing the collective strength of Apple, Adyen, Nedap, and New Black.
Core Objectives
Strengthen reseller position as trusted transformation partners.
Deepen relationships with 4 high-value retail executives per tour.
Drive ecosystem understanding through tangible experiences.
Create storytelling and follow-up momentum post-NRF.
Program
8:00 AM – 9:30 AM
RetailRunsOniOS Breakfast EMEA
Inspiration & context — introduce the transformation story.
Apple
Host
New Black
Host
9:30 PM
Transfer to Store
Uber Business credits or dedicated shuttle for transfers.
9:45 AM – 11:15 AM
Store Tour
Observe connected store innovation in action.
Nedap
Host
11:15 AM – 11:45 AM
Coffee & Candy Moment
Networking & informal exchange. Branded hospitality recommended.
11:45 PM
Transfer to NRF
Uber Business credits or dedicated shuttle for transfers.
Javits Center
429 11th Avenue, New York, NY 10001
12:00 PM – 12:45 PM
New Black Booth Visit
Experience EVA Brand Communities in action.
New Black
Host
13:00 PM – 13:30 PM
Adyen Booth Visit
Showcase how loyalty and payments merge within EVA.
Adyen
Host
13:45 PM – 14:15 PM
Apple iOS Avenue Visit
Highlight the Apple retail hardware foundation.
Apple
Host
14:15 PM – 15:45 PM
Networking & Return Time
Free-flow discussion and one-on-one connections.
16:00 PM – 17:30 PM
Apple Happy Hour
Close the day with relationship-building and ecosystem celebration.
Facilitators & Hosts
Alberto Riva
Tour Lead & Facilitator
Oversees all RetailRunsOniOS reseller tours, ensuring smooth execution and brand consistency across each route.
Pim Vijftigschild
Strategic Host
Provides context, alignment, and storytelling for the RetailRunsOniOS ecosystem.
Reseller Representatives
Local Tour Hosts
Guide their assigned group of retail executives through the full ecosystem journey.Zones, Appogee, DirectSource, Connection, MMN, Elmec, Compucenter
Attendees & Internal Responsibility
Attendees
Invited retail executives (max. 4 per tour)
Audience Type
VIP retail executives — invitation only
Internal Event Owner
Alberto Riva
Hosts
1 Reseller Guide + 1 New Black Representative
Hospitality Lead
Ryan Nichols
Tour Format
Each tour includes 1 Reseller Guide, 4 Retail Executives, and 1 New Black Representative.
Total duration: ±7.5 hours.
Reseller is the main host; New Black provides ecosystem context.
Operational Essentials
Pre-registered guest list (names, roles, contact details).
Tour Kit: branded lanyards, QR cards, candy bags, and coffee vouchers.
Confirmed shuttle or Uber Business transport.
Each booth informed 24 hours in advance of arrival times.
Hospitality Setup
Branded Coffee & Candy Stop (between store tour and Javits).
Light refreshments at the Apple Happy Hour.
Internal Notes
Setup
Confirm booth arrival windows with each partner 24 hours before the tour.
Materials
Provide each guide with a Tour Kit (lanyards, QR cards, candy bags, coffee vouchers).
Transport
Coordinate shuttle or Uber Business rides for all stops.
Reporting
Each reseller to provide short post-tour summary (attendees, impressions, follow-up actions).
Atmosphere
Personal, knowledgeable, and relaxed — participants should feel part of something bigger.
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Preparation
Prepare yourself.
Retail Runs on iOS Reseller Tour EMEA
Sunday, January 11
8:00 AM – 17:30 PM
Red Wing Shoes Store, Manhattan
11 Pennsylvania Plz New York, NY, 10001
Event Objective
To empower New Black resellers to host a curated RetailRunsOniOS ecosystem experience for select retailers during NRF 2026.
Each tour combines inspiration, storytelling, and connection — showcasing the collective strength of Apple, Adyen, Nedap, and New Black.
Core Objectives
Strengthen reseller position as trusted transformation partners.
Deepen relationships with 4 high-value retail executives per tour.
Drive ecosystem understanding through tangible experiences.
Create storytelling and follow-up momentum post-NRF.
Program
8:00 AM – 9:30 AM
RetailRunsOniOS Breakfast EMEA
Inspiration & context — introduce the transformation story.
Apple
Host
New Black
Host
9:30 PM
Transfer to Store
Uber Business credits or dedicated shuttle for transfers.
9:45 AM – 11:15 AM
Store Tour
Observe connected store innovation in action.
Nedap
Host
11:15 AM – 11:45 AM
Coffee & Candy Moment
Networking & informal exchange. Branded hospitality recommended.
11:45 PM
Transfer to NRF
Uber Business credits or dedicated shuttle for transfers.
Javits Center
429 11th Avenue, New York, NY 10001
12:00 PM – 12:45 PM
New Black Booth Visit
Experience EVA Brand Communities in action.
New Black
Host
13:00 PM – 13:30 PM
Adyen Booth Visit
Showcase how loyalty and payments merge within EVA.
Adyen
Host
13:45 PM – 14:15 PM
Apple iOS Avenue Visit
Highlight the Apple retail hardware foundation.
Apple
Host
14:15 PM – 15:45 PM
Networking & Return Time
Free-flow discussion and one-on-one connections.
16:00 PM – 17:30 PM
Apple Happy Hour
Close the day with relationship-building and ecosystem celebration.
Facilitators & Hosts
Alberto Riva
Tour Lead & Facilitator
Oversees all RetailRunsOniOS reseller tours, ensuring smooth execution and brand consistency across each route.
Pim Vijftigschild
Strategic Host
Provides context, alignment, and storytelling for the RetailRunsOniOS ecosystem.
Reseller Representatives
Local Tour Hosts
Guide their assigned group of retail executives through the full ecosystem journey.Zones, Appogee, DirectSource, Connection, MMN, Elmec, Compucenter
Attendees & Internal Responsibility
Attendees
Invited retail executives (max. 4 per tour)
Audience Type
VIP retail executives — invitation only
Internal Event Owner
Alberto Riva
Hosts
1 Reseller Guide + 1 New Black Representative
Hospitality Lead
Ryan Nichols
Tour Format
Each tour includes 1 Reseller Guide, 4 Retail Executives, and 1 New Black Representative.
Total duration: ±7.5 hours.
Reseller is the main host; New Black provides ecosystem context.
Operational Essentials
Pre-registered guest list (names, roles, contact details).
Tour Kit: branded lanyards, QR cards, candy bags, and coffee vouchers.
Confirmed shuttle or Uber Business transport.
Each booth informed 24 hours in advance of arrival times.
Hospitality Setup
Branded Coffee & Candy Stop (between store tour and Javits).
Light refreshments at the Apple Happy Hour.
Internal Notes
Setup
Confirm booth arrival windows with each partner 24 hours before the tour.
Materials
Provide each guide with a Tour Kit (lanyards, QR cards, candy bags, coffee vouchers).
Transport
Coordinate shuttle or Uber Business rides for all stops.
Reporting
Each reseller to provide short post-tour summary (attendees, impressions, follow-up actions).
Atmosphere
Personal, knowledgeable, and relaxed — participants should feel part of something bigger.
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Preparation
Prepare yourself.